Why your launch didn’t sell · Free live workshop with Simina Ilea and Sara Maarouf

For coaches, authors and practitioners still building their business one launch at a time

Why launches fail, even when the program behind them is great. And the one thing to fix before you build another page.

Your clients get results. Your audience loves your content. But when you launch, too few buy. In 90 minutes, live, we take real launches apart on screen and show you the layer most experts skip, so January’s launch is the one that sells.

Free live workshop · Wednesday, November 11
9:00 AM PT (12:00 PM ET / 6:00 PM CET)

Michael Pilarczyk, Co-Founder of Meditation Moments

€1.5M from one program launch

“The skills, the knowledge and the power to execute strategies into amazing results.”

Michael Pilarczyk, Co-Founder, Meditation Moments

Simina Ilea and Sara Maarouf, co-founders of GrowthPulse Studio, standing side by side in a bright office

From the two strategists behind 200+ launches and $50M+ in revenue

Brands we have built, launched and grown.

  • Sprout Health
  • DermClick
  • Mindvalley
  • Dr. Jordan B. Peterson
  • Meditation Moments
  • Rich Litvin
  • The Natural Law
  • Fabulous

This isn’t a “you” problem. And you’re not alone.

The coaching space is more competitive and more confusing than it has ever been. You’ve been told to use AI, spend money on traffic, post every day, launch your programs online. You did it.

Most coaches doing the same thing get it wrong, not because they lack talent, but because nobody showed them the order. A select few get it right.

On November 11 we show you what they do differently, and how to bring everything you’re already doing together into a system that makes you money and grows your audience, reliably and consistently.

Inside the 90 minutes

What you’ll understand by the end of the workshop.

Walk away knowing exactly why your launch stalled, and what to fix first.

  1. Find out why your last launch didn’t sell

    They loved the webinar and didn’t buy. The page got clicks and no sales. Every stalled launch leaves the same clues, and you’ll learn to read yours, so you know what to fix first and stop rebuilding the parts that were never broken.

  2. Turn “I help people with…” into one sentence that sells

    The deeper your expertise, the harder you are to buy from. You’ll see why that happens, and leave with the three questions that turn everything you know into one line that makes the right client feel seen and ready to say yes.

  3. Make AI build on the right foundation

    AI will write your whole launch in an afternoon, and it will sound polished and convince no one. You’ll see what a strategy has to contain before AI touches it, so every page, email and ad it writes is built on something that sells.

  4. The 3 layers behind every launch that sells

    Belief, positioning, conversion: the order we have followed across 200+ launches. You’ll watch real launches taken apart on screen, spot which layer is missing in yours, and leave knowing exactly where to start.

Bonus: Stay to the end and bring your offer. We answer your questions live and show you how the Belief-First Launch applies to your next launch.

Reserve my free spot

Wednesday, November 11 · 90 minutes, live on Zoom.

Is this for you?

A live strategy session for experts whose launches stalled.

This is for you if...

  • You’re a coach, author, healer or practitioner, and your clients will tell you your work changed their lives
  • You’ve got paying clients and the results to prove it. You know you’re good at this.
  • People already follow you, even if it’s a small crowd, and you’ve tried at least once to sell a program online
  • And it didn’t land the way you hoped. People loved it, a handful bought, and you still can’t put your finger on what went wrong

This probably isn’t for you (yet) if...

  • You’re still waiting on your first paying clients. Go get your first five, then come find us. We’ll still be here.
  • You’re after AI prompts or copy templates. Those come later, and skipping ahead is exactly what got most launches into trouble.
  • You’d rather someone did it all for you. This one’s about helping you see what’s missing with your own eyes, so you never have to guess again.
Reserve my free spot

90-minute live workshop · Free to attend · Live on Zoom

Meet your hosts

We met on Mindvalley’s launch team in 2014. We’ve been launching together ever since.

Back then we were the people behind the scenes of launches for Marisa Peer, JJ Virgin, Lisa Nichols, Vishen Lakhiani and plenty more. Big names, big launches, very big spreadsheets. And one rule nobody was allowed to break: two weeks of strategy before a single page got built.

We’ve kept that rule on more than 200 launches since, for coaches, authors and wellness brands like Rich Litvin, Meditation Moments, The Natural Law and SoulCybin. Today we run GrowthPulse Studio, and we build with AI every day. So we know where it saves you weeks, and where it quietly sinks a launch.

  • Simina Ilea, co-founder of GrowthPulse

    Simina Ilea

    Co-founder, Strategy and Marketing

    Simina is the one asking “who is this actually for?” before anyone writes a word. She’s spent more than a decade taking authors, coaches and health brands to market, and she’s the reason the two-week rule never gets skipped.

  • Sara Maarouf, co-founder of GrowthPulse

    Sara Maarouf

    Co-founder, Growth and Acquisition

    Sara is who you call when the funnel isn’t converting and nobody can say why. She’s run acquisition and conversion testing for products with millions of users, so give her your numbers and she’ll find the leak.

Why clients keep referring us.

  • “I would not be where I am with my business today if it wasn’t for Simina.”

    Read moreRead less

    “She helped me build my film academy from just an idea to an actual business. Every time I have a new client for my video production services and I realise they need a better marketing strategy, the first person I refer them to is Simina.”

    Teun van der Lugt

    Founder, Golden Era Media

  • “300 qualified leads for our workshop”

    Read moreRead less

    “Sara supported one of my biggest launches of the year, helping us bring paid acquisition into our strategy and generate 300 qualified leads for our workshop. Her strategic thinking, responsiveness, and hands-on support made her a valuable partner throughout the launch.”

    Aditi J Newey

    Founder, Plentitude Strategy

  • “From zero to 200,000 subscribers and $500k in revenue in 3 months”

    Read moreRead less

    “Simina, Sara and their team launched The Natural Law with us from scratch, from the strategy to the documentaries, and grew our list from zero to around 200,000. When anyone in my network needs help with marketing, they’re the first people I recommend.”

    Amish Shah

    Founder of The Natural Law

  • “The GrowthPulse team didn’t just run our marketing. They understood our whole business.”

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    “We work in a category where most marketing doors are closed, and their creativity kept finding ways to grow anyway. Monthly revenue went from around $200K to $360K in five months. If you need a real growth partner who understands founders and goes deep into the business, I recommend them without hesitation.”

    Noah Hammond Tyrrell

    CEO and Founder, SoulCybin

  • “She is a powerful person that can take any online business to the next level.”

    Read moreRead less

    “Simina is great in creative marketing and sales. She and her team are supporting our international online business, and she has the skills, the knowledge and the power to execute strategies into amazing results.”

    Michael Pilarczyk

    Europe’s Mindset and Mindfulness Coach, Co-Founder of Meditation Moments

  • “This team helped us grow our revenue by around 25% in a year.”

    Read moreRead less

    “Not by chasing more followers or building a bigger audience, but by helping us better serve the people who already knew and trusted us. We launched new programs, created offers, and ran campaigns that brought in real revenue. What I loved was that they understood I wasn’t trying to build a huge company. I wanted a profitable business that still gave me the freedom to do the work I love. They got that. And they helped us make it happen. I’d highly recommend them to any coach or author who’s serious about growing their business.”

    Rich Litvin

    Master Coach & Author

Reserve my free spot

90-min live workshop · 100% free to attend

January is coming either way. Spend 90 minutes making sure you’re ready for it.

Wednesday November 11, 9 AM PT / 6 PM CET, live on Zoom

Reserve my free spot

Questions before you join.

Still deciding? These are the questions experts ask us most before they join.

Is it really free? What’s the catch?

No catch. The workshop is completely free, live, and you get the whole thing: the full method, real launches taken apart on screen, and your questions answered. We’ve watched too many brilliant experts give up on a launch that was one missing step away from working, and we’d rather show you that step. Just register and bring your offer.

My last launch didn’t sell. Is this still for me?

Especially then. We built this for experts who did the work, launched, and didn’t get what they expected. You’ll see which layer was missing in yours, and why it probably wasn’t your offer, your format or you.

I already use AI for my marketing. Will I learn anything new?

Probably more than most. AI will hand you a strategy, pages and emails in seconds, but it can’t tell you which parts are wrong. You’ll see what a sound launch strategy has to contain, so you can judge what AI gives you before you build on it.

I’ve bought launch courses before. How is this different?

Most launch courses teach the build: the webinar script, the funnel, the email templates. AI does that part for free now. This workshop is about the layer before the build, the one most courses skip and AI can’t do for you.

Do I need a big audience or a finished funnel?

No. You need an offer and an audience, even a small one. The workshop is about the decisions that come before the funnel, so it’s just as useful whether you’ve built one or not.