About us
Big ideas deserve better than guesswork.
We are three senior operators with more than 30 years of combined experience in launches, product growth and operations. We built GrowthPulse for two kinds of business: knowledge experts whose work deserves a wider audience, and telehealth brands whose care deserves to reach more patients.
We started it because we kept watching founders with genuinely good products lose money and trust to teams that promised big numbers and never took ownership of them.
So we do it differently.
We embed in your business, find the revenue engine it actually needs, then build it and stay with it until the numbers hold.
It started at Mindvalley.
It started at Mindvalley in 2014, where the three of us met taking authors’ programs to market. We have been building, launching and fixing businesses together ever since, for knowledge experts first and for telehealth brands after. GrowthPulse is the name we gave to the way we were already working.
Why we started it
From three different seats, we kept seeing the same thing.
Founders came to us after spending their budget on outside teams that promised numbers they never hit, and never took ownership of. By the time we met some of them, there was nothing left to invest.
We watched agencies guess with their clients’ ad spend, launching page after page without ever testing what actually worked, and reporting activity instead of results.
And now there is AI. Everyone uses it, which is good. But AI without the experience to judge what it produces just delivers more of what does not convert, only faster.
So we built the team we wished those founders had found first.
Senior people who own the outcome, test before they spend, use AI to amplify what they already know, and only say yes to work they are genuinely excited about.
What we believe
These are the principles we work by, and the ones we hope to share with the people we work with.
A partnership, not a service.
We do not take a to-do list and disappear. We think with you, bring ideas to the table, share what we know and learn what you know. The goal is always the health of your business, never just the deliverable.
Respect goes both ways.
We talk about the work and the results, never about the person. We give our clients that respect and we ask for it in return. It is what makes honest conversations possible when the numbers are hard.
Our word means something.
When we commit to something, it happens. We own the outcome, we tell you early when something is not working, and we will not promise numbers we cannot defend. We ask for the same openness from you.
Excellence without the ego.
We hold a high bar for our work, and we stay humble about how we get there. The best idea wins, wherever it comes from, and we never stop learning.
Clear beats loud.
Every business worth working on has something real at the centre of it. For a knowledge expert it is the work itself. For a telehealth brand it is the reason the founder started and the patients it serves. We would rather find that and say it plainly than shout over it. Marketing that pressures people leaves everyone feeling used, and it stops working the week the launch ends.
Work that makes people’s lives better.
We only put our energy behind products that genuinely help the people who buy them. Our test is simple: would we be your customer?
What we’ve built and grown, together and individually
Some of this we did as a trio, some on our own, some inside the companies we worked for. All of it shapes how we work with you today.
$1.5M
In a single launch for Michael Pilarczyk, up from around $900K the year before
$0 to $1.4M
Sprout Health, a telehealth brand launched from scratch and grown to $1.4M in revenue in 13 months
200,000 subscribers
The Natural Law, a brand that did not exist yet, plus around $500K in revenue in its first six months
$200K to $360K
SoulCybin’s monthly revenue, reached by month five
2% to 8%
Web onboarding conversion at Fabulous, after a year of continuous testing
+$3M
Monthly GMV growth in a single quarter at Eneba, a marketplace doing $200M+ a year
$0 to multi-million
funnels.com, a SaaS we helped architect, test and launch
200+ launches
For knowledge businesses across our careers, generating more than $50M in revenue
Brands we’ve worked with
Education and personal growth
Health and telehealth
Product and tech
E-commerce
The people you’ll work with
We are founder-led. When you work with us, you work with the three of us directly. Three of us, three pillars, strategy, growth and operations, each held by the person who has done it for more than a decade. What one of us builds, the other two make stronger.
Simina Ilea
Co-founder, Strategy and Marketing · Barcelona
Simina sees where a business could go, connects the right people to get it there, and keeps the whole team grounded in what matters. Close to 15 years in marketing and sales: at Mindvalley she went from customer support to launches, co-managed the marketing department, then ran R&D, where she built and launched a new sub-brand from an idea in a single year. Since going independent she has launched and grown knowledge businesses and telehealth brands from zero, including The Natural Law, Sprout Health and Luua, and led launches for names like Michael Pilarczyk and Jordan Peterson.
“I’ve worked with a lot of marketers and strategists before, but without a doubt Simina has been of most value. She helped me build my film academy from just an idea to an actual business.”
Teun van der Lugt, Founder and Creative Director, Golden Era Media 
Sara Maarouf
Co-founder, Growth and Acquisition · Paris
Sara finds where a funnel leaks, designs the experiments that fix it, and turns what works into growth you can repeat. Thirteen years across launches, marketing leadership and product growth: at Mindvalley she took six products to market, including two debuts that reached $800K and $1.2M in the same quarter. She went on to lead marketing across five school campuses, run product growth at Fabulous and Eneba, and help architect and launch funnels.com from zero.
“Sara picked up a failing communications and marketing department and turned it around in a matter of days with fresh, avant-garde, ambitious and exciting ideas.”
Vincent Thierry Adam, Head of Schools and Director General 
Dragana Knezevic
Co-founder, Operations and Delivery · Valencia
Dragana builds the systems, the processes and the rhythm that let a team deliver week after week, without the chaos. More than eight years making sure strategy actually turns into execution: at Mindvalley she managed relationships with more than 20 world-renowned authors, including Jim Kwik, Dr. Shefali and Marisa Peer. She then ran business operations at Kwik Brain and at Deep Origins, the company behind The Natural Law and its telehealth division, and today leads marketing operations and launches across three brands at SoulCybin.
“Dragana has a rare ability to bring structure to complexity, turning scattered processes into clear systems that teams can actually use, creating clarity and accountability across the business.”
Jim Kwik, Founder, Kwik Learning
What founders say about working with us
In their own words, from the founders and clients we’ve worked with.
“The GrowthPulse team didn’t just run our marketing. They understood our whole business.”
Simina joined our leadership team as our growth partner, with Sara driving acquisition and Dragana running operations behind the scenes, and I was impressed by their work from start to finish. Together they understood every part of the company, from tech and product to customer support, e-commerce and marketing, and solved problems across all of them. We work in a category where most marketing doors are closed, and their creativity kept finding ways to grow anyway. Monthly revenue went from around $200K to $360K in five months. Just as important was the partnership: they worked directly with me, communicated clearly, were always proactive, and made every decision with the company’s best interest in mind. If you need a real growth partner who understands founders and goes deep into the business, I recommend them without hesitation.
Noah Hammond TyrrellCEO and Founder, SoulCybin “I would not be where I am with my business today if it wasn’t for Simina.”
I’ve worked with a lot of marketers and strategists before, but without a doubt Simina has been of most value. She helped me build my film academy from just an idea to an actual business. And she has not only helped me: every time I have a new client for my video production services and I realise they need a better marketing strategy, the first person I refer them to is Simina. I could not recommend her enough.
Teun van der LugtFounder and Creative Director, Golden Era Media “She is a powerful person that can take any online business to the next level.”
Simina is great in creative marketing and sales. She and her team are supporting our international online business, and she has the skills, the knowledge and the power to execute strategies into amazing results. I am a high performance mindset coach (Mister Mindset) with over 200,000 participants in our programs over the past 7 years, bestselling author and founder of Meditation Moments. Simina was responsible for the international launch of our Meditation Moments app and the program “Live Your Best Life 2022” (January 2021).
Michael PilarczykEurope’s Mindset and Mindfulness Coach, Co-Founder of Meditation Moments “Simina is the master of operations.”
She created the operational foundation and all the systems in my agency in order to be able to scale. She is able to take complex systems, simplify them, structure them and train your entire team around them. If you are looking for someone who makes your processes move, optimised and running like clockwork, look no further than Simina. She is able to align your entire company towards your vision and translate it into simple tasks so you can grow your company efficiently.
Alessio PieroniFounder, Scale for Impact Agency “Simina is and will always be my go-to person for running full-stack marketing and operations.”
I’ve had the pleasure to work with Simina for years, as a colleague first, and then as a business partner when we ran Zero to Skill together, and one thing has been consistently obvious: Simina always makes you feel like you have someone in your corner. Your reliance on her to take care of marketing and operations, and all the fine details in between, will never fail you. Without her, both the business and other projects we’ve worked on together wouldn’t have happened, and definitely wouldn’t have brought the results they did. Her unique thinking, knowledge and skills are why she is able to put everything together and coordinate the people involved into alignment for maximum success.
Zdravko CvijeticFounder, Zero to Skill “The GrowthPulse team are a powerhouse.”
The team worked with us at Omniu on marketing and operations, and they’re incredibly resourceful, always ready to make things happen. They’re open to any challenge, and Simina is a true leader who gets people working together and in harmony with each other. Our work together went beyond Omniu itself: it’s how we connected with Jordan Peterson’s agency, and how we built Majoritas Academy together from the ground up. Whatever we brought to them, this team found a way to move it forward.
Catalin MateiGeneral Partner, Omniu “She is a real asset!”
Simina worked with the 5MS team and helped us to increase the awareness of 5MS events. She implemented excellent social media marketing ideas. The number of participants in our events increased by more than 20% due to her strategies.
Ovidiu OlteanFounder, Life Speaking and 5MS
How we work
Embedded in your business.
We join your Slack, your meetings and your team. We work alongside your integrator, your GM and your in-house people, as part of the business rather than a vendor on the outside.
We see the whole picture.
Your products, your customer journey, your team and your life. We build marketing that fits the way you want to live and work, not the other way around.
Founder-led, backed by a trusted network.
You work directly with the three of us. For execution, we bring in specialists we’ve worked with for years in copy, design, email and tech, and we lead them so you don’t have to.
Small on purpose.
We work with a limited number of clients at a time, and the three of us are on every one of them. Depth is where results come from, and depth does not scale past a certain number of businesses at once.
Senior experience, amplified by AI.
We use AI to move faster and go deeper. It never replaces judgment. Every decision still runs through people who have done this for years.
Remote by design.
We built the studio around the lives we want to have: time to think, to travel, and to look after our own energy, so we bring the best of it to your business instead of the leftovers. Based in Barcelona, Paris and Valencia, working with clients across the US, Europe and beyond.
Who we do our best work with
Our best results have come from a certain kind of partnership. We choose our projects the way we hope you choose us: because we are genuinely excited about them. If this sounds like you, we will probably work well together.
You are building, or have built, something that genuinely helps people, and you want more of the right people to find it.
You’re open to direction. You know your subject better than anyone, and you’re happy to let us lead on angles, hooks and what goes in front of the camera.
You’re willing to show up. Recording ads, going live, reading a script when it’s needed. You don’t have to be a natural at selling. That part can be learned, and we’ll help you get there.
You see this as a collaboration. We work alongside you and your team. We share what we know, you share what you know, and the business grows from both.
You value straight talk. We’ll tell you what the numbers say, even when it’s not what you hoped for, and we’d ask the same from you.
We’re probably not the right fit if you’d prefer a team that works through a task list without questions, or if you already know exactly how you want everything done. There are good teams for that, and we’re happy to point you to one.
Let’s see if we’re a fit.
Tell us about your business, your products and where you want to take them. If we can help, we’ll set up a call and start with a diagnosis, not a pitch.
Apply to work with usWe read every application personally.