Blog
How launches really work, and where they quietly go wrong. Written by the founders of GrowthPulse Studio.
You hired marketing help. Why are you still running the marketing?
The specialists are doing their jobs. You're still writing the briefs, connecting the work and deciding what happens next. Here's the responsibility that may never have been handed over.
Why your funnel looked right and still didn't sell
Most launches that don't sell weren't badly built. They were built on one decision nobody checked. The four guesses we see most, and how to find yours.
Why we don't start a launch with the landing page
Every launch we run starts with four documents and a sign-off before anything gets built. What each one decides, what skipping it costs, and a short version you can run yourself.
The fastest revenue in your business is probably a list nobody emails
Why the size of your list matters less than who's on it and when they last heard from you. Three businesses we've worked with, with numbers, and how to wake up a list you've left alone.